Advertising agency assumes “full responsibility” for Faro Airport campaign failure – Jornal diariOnline Southern Region

Advertising agency assumes “full responsibility” for Faro Airport campaign failure - Jornal diariOnline Southern Region


The advertising agency Brandworkers today assumed “full responsibility” for the ad posted on the Faro Airport Facebook page promoting the French destination of Marseille inviting to escape the “Algarve confusion”.

“Brandworkers deeply regrets the negative impact caused by the announcement posted on the Faro Airport account,” the company said in a statement, even revealing that the announcement had been “previously declined by the ANA Faro Airport team”.

“Brandworkers thus takes full responsibility for this failure,” adds the advertising agency.

The campaign, which advertised the fate of Marseilles (France) with its relocation to the Algarve, was criticized by Algarve citizens and politicians, eventually being withdrawn after the Algarve Tourism Region (RTA) alerted the direction of the infrastructure.

The government also spoke out against a campaign "contrary to the interests of the country, the Portuguese and the national economy", having requested explanations from ANA – Aeroportos de Portugal.

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