Apple will present different subscription services today, but gaming may be in the sights of the technology giant.
Last week, during the Game Developers Conference, Google unveiled to the world its plans for the video game industry, namely the Stadia service dedicated to cloud gaming. Analysts point out that Google's strategy is smart and has put itself in a strong position to embrace a slice of an industry that in 2021 could be worth 174 billion dollars. Experts, according to Business Insider, point to Apple as the next outsider to come up with a strategy in gaming.
According to Daniel Ives of Wedbush Securities, this is an opportunity for Apple to enter the market, taking advantage of the next-generation videogame hotspot that is moving to the cloud and streaming. The expert says that Apple has long been pressured to embrace the industry, regardless of Google's offer, because of the industry's importance to its service delivery strategy. Vision shared by Gene Munster of Loup Ventures, and an experienced Apple analyst.
With hardware sales posting a slowdown, notably the iPhone, Apple will move forward with different services during 2019, with its new features scheduled for today. For now, the apple brand should move forward with video-related subscription services (winking at Netflix) and a news service (where several digital publications will be cured as part of the package).
Daniel Ives argues that gaming would be the "banner" of subscription services, with the ability to attract tens of millions of subscribers over the next three years.
This would not be the first time Apple's name is tied to gaming services. The manufacturer will be in service preliminaries and in talks with producers since 2018. The company's goal is to put together a collection of titles, accessible through the payment of a fixed subscription.