Alibaba is one of the largest e-commerce companies in the world, but it may be about to expand its footprint very soon. For the next few months, the strategy is to open the AliExpress vendors program to entities from a select set of countries other than China. To date, only Chinese companies were allowed to sell products on the site.
According to the Financial Times, the platform will now allow Italian, Russian, Spanish and Turkish companies to use the site as marketers. Note that AliExpress is available in over 150 countries.
The site is internationally known for selling very cheap products and counterfeit products. In 2018, the site posted a 94% increase in sales.
"This is the first year of our 'local to global' strategy," explained Trudy Dai, president of AliExpress. "It is a strategy that is closely linked with our intentions to globalize the Alibaba business." After this first expansion, the idea is to take the AliExpress sellers program to even more countries.
Although large, Alibaba has room to grow. It is clear that the company intends to gain a share in Amazon, which is now the largest online retailer in the world. In China, the Asian company has consolidated leadership.