Amazon will be back in the fashion industry this time around, with personalization driving the idea. This week, the US company announced the launch of a new personal counseling service that uses a designer to recommend garments tailored to each consumer's style.
Personal Shopper will cost $ 5 a month and to subscribe you must also be a Prime subscriber. Initially, the program invites the user to fill out a form detailing their preferences and measures. Details can be changed at any time.
As a result, the customer receives an eight-piece virtual box that they can preview, delete, and edit before completing the order. Amazon also offers a one-week trial period for each piece, and you can choose to pay only for those you keep after that time.
Personal Shopper is currently exclusively for female customers, but the technology shop has already ensured that the male version is under development.
In this case, the proposed value aims to win customers with little time to devote to fashion, or others who, although wishing to commit more to the subject, feel they have no great sense of style. However, the idea of having a kind of personal "image consultant" can be very appealing to a good chunk of internet users to renovate their closet. Note that currently over 25% of all globally traded clothing is sold online.