"Avengers: Endgame": Brazil imposes quotas for national films after controversy with occupation of rooms – Current

"Avengers: Endgame": Brazil imposes quotas for national films after controversy with occupation of rooms - Current



Although the Special Secretary for Culture said in January that the 2018 rules would be maintained, several lawyers understood that this did not apply because the validity had expired on December 31.

The debate over the Cota da Tela has gained momentum in recent weeks because of the controversial disproportion of the "Avengers: Endgame" room occupancy: according to O Globo, because of the legislative gap, Marvel's film occupied 92% of theaters. Brazil in the week of debut.

This unique phenomenon in the history of cinema in that country fell ill from the producers of "De Pernas Por Ar 3", which ensure that the national comedy lost many rooms despite good commercial performance.

The "Endgame" situation was also the subject of a meeting last week that brought producers and filmmakers together with the chairman of regulatory agency Ancine.

This year, films like "Aladdin" and "The Lion King" also have the potential to be in many rooms and the lack of limits to the occupation of a movie in Brazilian cinemas is worrying the audiovisual sector.

Last year, the "Supplementary Screen Quota," a law that prevents an exhibitor from releasing a particular movie in more than 30 percent of the rooms in each complex, has been successfully challenged by court-ordered exhibitors. Ancine must appeal to the higher courts in Brasilia.



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