CEiiA Brings AYR Sustainability Platform to Climate Summit in New York – News

CEiiA Brings AYR Sustainability Platform to Climate Summit in New York - News

The Climate Summit is taking place in New York, bringing together world leaders at the UN to discuss topics such as global warming and climate change, among other issues relevant to the planet's sustainability. The CEiiA Engineering and Product Development Center was invited by the United Nations Global Compact to present its work on sustainable mobility, the AYR platform.

In May this year CEiiA officially launched its platform in Smart Cities New York and will now present the first results at the international summit. The AYR platform is a tool that contributes to changing citizens' behavior by quantifying, valuing and trading avoided emissions through the use of sustainable mobility. This rewards and encourages sustainable behavior, thus helping to decarbonize territories, particularly urban centers.

The company will present the results obtained in the implementation in Matosinhos, as well as related to the start of its activity in São Paulo, Brazil, as operator Ripa Brasil for Scooter Sharing.

“By adopting sustainable modes of mobility, such as an electric bike over the private car with an internal combustion engine, users are avoiding CO2 emissions.” Emissions are quantified and valued in credits, called the AYR token, based on in blockchain technology and stored in an AYR Digital Wallet. These credits can then be redeemed for green goods and services, from discounts on sustainable mobility services or electricity bill for electric vehicle charging, discounts on cultural services and others.

CEiiA encourages participating entities to join the AYR ecosystem, from mobility and energy operators or any carbon credit taker, whether for social and environmental responsibility, brand enhancement or even potential new customer recruitment. The company also says that municipalities that incorporate AYR in its strategy can come up with other benefits.

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