The pink has seen better days. A study by Swiss scientists has found that blue, associated with boys from the cradle, is the favorite color of girls and women. The male status, despite all the progress, can help explain the success of blue.
If you go round the children's clothing stores, it is quickly obvious that the colors are still very much linked to the genre, especially in the baby section: blue is for them; the pink for them.
According to a Psichology Today, at two years girls are already more exposed to pink clothes and toys than boys. Interestingly, two years is also the age when children become
conscious of their own gender and what society considers "appropriate" for them.
The same article mentions a work on the association of colors with the gender, emphasizing a research realized in the University of Lausanne, Switzerland, in which one tried to realize if the favorite colors differed between boys and girls, and if these differences also would be present in the adult age .
Surprisingly, blue was the favorite color most indicated by boys as well as by girls from 10 to 14 years. Pink was the second favorite color among girls, but was hardly ever picked by boys.
The same experience between men and women between the ages of 18 and 48 revealed that blue is also the preferred tonality, although the second is not pink between any of the genres.
The researchers also conducted a third study to make sure that color preferences were not confined to the emotions we associated with certain shades, and found that for both women and men, pink was associated with positive emotions, with the same intensity than blue.
Most boys and girls, like most men and women, choose blue as their favorite color, so the popular association between blue and boys / men is unfounded.
Instead of associating colors with emotions, the authors of the study concluded that preferences manifested may have more to do with gender stereotypes: despite social progress, males are still considered the most prestigious and have a higher stature. The associations between gender and status could explain why boys avoid girls' toys, more than boys often reject children's toys, and why girls at secondary school start to adopt more masculine behaviors, whereas the opposite does not happen . Likewise, in adulthood, men tend to avoid activities associated with women, more so than they refuse the so-called masculine tasks.