Demarcated Wine Region of Lisbon wants to be the most profitable in 2050 – The Economic Journal

Demarcated Wine Region of Lisbon wants to be the most profitable in 2050 - The Economic Journal


The Demarcated Wine Region of Lisbon aims to be the most profitable in the country in 2050, announces a statement by Francisco Toscano Rico, president of CVR Lisboa.

The first step in achieving this goal was the announcement of the contract with CA Seguros – Crédito Agrícola for a collective policy for the vineyard that covers the risks associated with adverse weather events, including burning of bunches – scald, "says the communiqué

The Lisbon Region Wine Commission (CVR Lisboa) aims to mitigate the effects of climate change, promote sustainability and provide winemakers with the instruments necessary for risk management, as the summer 2018 scandal is still very much in the memory of all.

"There were winegrowers who had total losses last August and we had to find a mechanism to defend and protect wine producers' investments and income," says Francisco Toscano Rico, president of CVR Lisboa.

The region "is going through a virtuous moment of great investment in the vineyards and with great renown and international recognition, with sales growing about 20% over the previous year, both in export and in the national market," says CVR Lisboa.

"We are working to improve the competitiveness of the region and this is the first step so that, in 2050, viticulture in the region is the most profitable in Portugal", reinforces the leader of CVR Lisboa.

The Commission says "to be aware that extreme climatic phenomena will become more frequent and that the national territory is at the center of this problem and, as such, is preparing to join the Porto Protocol – Climate Change Leadership, a synonym for its commitment to the purpose of sustainability. "

The Wine Commission of the Lisbon Region (CVR Lisboa) is responsible for the promotion and certification of regional wines Lisboa and DOCs Alenquer, Arruda, Bucelas, Carcavelos (Generous Wines), Colares, Encostas d'Aire, Lourinhã (Spirits ), Óbidos and Torres Vedras.

The Wines of Lisbon are exported to more than 50 countries and the Region in Portugal is the one that exports the highest percentage of wines (quiet) that it certifies. Its main markets are Europe and in this especially Scandinavia, in North America the US and Canada, Brazil, Angola, China and Japan, Australia, among others.



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