"TV is more than just entertainment, it's culture," Tim Cook said, revealing that Apple TV will make series, movies and shows available for more than 150 streaming services in one application.
Spectrum, Direct TV, Optimum, Hulu and Playstation Bue are some of the platforms that will be on Apple TV. According to Peter Stern, vice president of services, the service will be based on the purchase of packages with different contents.
More than the streaming service, the company also announced Apple TV +, the platform for the original productions and where the "great stories" will be told. For the starter, Apple joined "the best creators in the world," said Tim Cook.
Steven Spielberg, JJ Abrams, M. Night Shyamalan, Octavia Spencer, Damien Chazelle, Ron Howard and Reese Witherspoon were the first names to be announced. But Apple wanted to go further: Jason Mamoa, Alfre Woodard, Kumail Nanjiani, Sara Bareilles, Aaron Paul, Chris Evans, Kevin Durante, Ewan McGregirm and Hallee Steinfeld will also be in Apple's productions.
For the finale, there was the big surprise of the afternoon: Oprah Winfrey took the stage to announce that she will also join the "mace brand". "There has never been a time like this. We have a unique opportunity to elevate ourselves to our best self in the way we choose to use our technology and our humanity," said the presenter.
On the Apple platform, Oprah Winfrey will be at the helm of two documentaries – one on sexual harassment in the workplace and a documentary series on mental illness. The host will also have a talk show where she will host authors to create the "largest book club in the world."
"Apple's platform allows me to do everything I can do in a new way, because the whole world has Apple in hand, they're in a billion pockets, which is a chance to have an impact," she said.
"I'm so grateful to be here today at Apple, in place to change the world," said Steven Spielberg, announcing he will re-release "Amazing Stories" as a series on Apple TV. Already Reese Witherspoon and Jennifer Aniston have announced "The Morning Show" at Apple, a show that will showcase the power behind the morning shows.
During the presentation of "The Morning Show", he took the stage to announce that he will also be part of the project.
Jason Mamoa ("The War of the Thrones" and "Aquaman") and Alfre Woodard are creating a science fiction series about what might happen when the human species goes into extinction.
Popas also did not miss the presentation. Apple TV + will bet on a new program based on "Sesame Street" to explain to children how to solve problems through programming. "You're going to help kids be stronger and smarter," Popas told the other puppet on stage.
Sara Bareilles will be joining director JJ Abrams in a series about the challenges young musicians face.