The German market is giving "very positive" signs to Algarve tourism, seeing, according to the Associação Turismo do Algarve (ATA), a resumption of growing interest in the destination of tourists and economic agents.
To prove this trend are the results of the most recent flash sale campaign that Turismo do Algarve organized, together with the airline Eurowings, to boost last minute bookings in the region until the end of October, and which registered a huge adhesion, leading to a 94% increase in sales.
Eurowings, which currently provides eight connections between Faro and different German cities, is just one of the airlines with which Turismo do Algarve is operating this type of campaigns, and it is also taking place, until the end of the year, similar shares with Ryanair or Easyjet, which also fly to the German market.
The digital communication campaign that the Algarve launched during the months of July and August on platforms such as Facebook, Instagram or Youtube, aimed at the German market, is also obtaining very positive results.
With the motto “Die Algarve tut dir gut” (“Algarve feels good”), the campaign consists of promoting an inspirational video, showing the Algarve as a destination “where you can live unique experiences and enjoy serene landscapes and a great contact with nature, environments where you feel like being after the great period of confinement that we all live in ”.
So far, this video has exceeded 120 thousand views. Given this context, Turismo do Algarve has foreseen, until the end of 2020, a reinforcement of the online campaign with the German market, in the amount of 100 thousand euros, through the promotion of content related to products such as golf, nature tourism, cycling and walking, culture and gastronomy.
In addition to being able to reactivate, since the beginning of June, a set of marketing campaigns with some of the main tour operators in the German market (Der Touristik; FTI Germany; Shauinsland; TUI; Alltours; LMX; Olimar; HolidayCheck and GolfExtra), Turismo do Algarve continues to offer several free e-learning courses, in partnership with Touristik Aktuell (German reference newspaper for the tourism sector), aimed exclusively at travel agents who want to increase or update their knowledge about the region.
These online training courses, which aim to provide a complete and detailed perspective on the diversity of the offer that the Algarve has to offer its visitors, throughout the year, have attracted the attention of German professionals, having already been counted. the registration of more than a thousand participants.
In 2020, the amount invested in joint marketing campaigns with operators and airlines aimed at the German market amounts to 1.8 million euros, with Turismo do Algarve ensuring half of that investment.
On the other hand, during the month of September, Turismo do Algarve will also receive, in a fam trip, the visit of a guest group composed of 16 travel agents and 2 representatives of the leading publisher of travel publications in Germany (FVW Medien) and hold a workshop for professionals in the sector, where the themes "How to sell the Algarve" and "Top 10 reasons to recommend the Algarve to German tourists" will be discussed.
This workshop will include, among others, the presence of the German ambassador in Portugal and representatives of the Luso-German Chamber of Commerce and Industry.
Last year, the Algarve recorded the visit of around 360 thousand guests from Germany, which translated into approximately 1.9 million overnight stays, a figure corresponding to a 15% growth between 2014 and 2019.