House row organizes international forum in Porto – The Jornal Econômico

The national line of the home segment will be in focus on June 26 and 27 at the Customs Center of Oporto, with the realization of Portugal Home Week, an international exclusive event for professionals, which will cover all industries linked to the row : furniture, lighting, decoration and home textiles.

The segment assumes more and more importance in Portugal: the general secretary of the Portuguese Association of Furniture and Related Industries (APIMA), Gualter Morgado, told the JE "the total turnover of the sector in 2018 was almost 3.5 billion, of which 2.5 billion correspond to exports "- a growth of 5% compared to the previous year. The home line thus represented about 4.3% of total national exports – and its products "go to about 187 different countries".

According to the most recent figures there are 7,575 companies connected to the line, which generate more than 61 thousand jobs. In view of the great significance that the sector represents for the national economy, in particular as regards exports and the high potential for internationalization that Portugal Home Week holds, APIMA found in AICEP the partner for the development of the event.

In the two days of work will be present, according to Gualter Morgado, the Prime Minister António Costa and the Secretary of State for Internationalization, Eurico Brilhante Dias. In this context, "Portugal Home Week is an event that only sins late."

The initiative is an organization APIMA and Portuguese Furniture, with partners AIPI, Home From Portugal, AIMMP and AICEP, and will have a polo at the Inn of Santa Marinha da Costa, in Guimarães, from June 25 to July 1 – making the bridge with a geography that works intensely in the row, namely in what has to do with the home textiles.

The program consists of several events, ranging from purely playful moments to experiences in the city and region, trips that integrate visits to some of the reference poles of the Portuguese house line and a space dedicated to start-ups.

In addition, a series of international conferences will be held, with the participation of some top industry figures at the global level, together with national experts, who will present and discuss trends, strategies for growth and international promotion of the sector, among other topics.

Speakers included industry designer Karim Rashid; the founding partner of 360Inspiration, Zuzanna Skalska; the consultant and artistic director of the Istituto Europeo di Design Spa, Giovanni Ottonello; Pete Kercher, the EIDD-Design for All in Europe ambassador; and Magdalena Plonka, a consultant to the Polish Ministry of Development.

In all, the presence of six dozen national companies has already been confirmed – in an event that should call the Customs building about 1,000 visitors.

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