Huawei: “Leaving US and European Smartphone Markets Not an Option” – Business

Huawei: “Leaving US and European Smartphone Markets Not an Option” - Business

During the IFA in Berlin, bombarded by questions from journalists about Huawei's situation with the United States government, Walter Ji, head of the Chinese company's consumer business, responded that he would abandon the US and European markets while remaining crisis was not an option. Walter Ji noted that the company's philosophy for the past 30 years is that there are no single years and challenges remain, and that technology will continue to invest in research and development: “We want to continue to bring the best innovation to the market, including smartphones and today we introduced the Kirin 990 ”.

Walter Ji argued that it makes no sense to give up on the smartphone market when he just introduced what he considers to be the most powerful processor for a mobile device. “We are currently committed to the Android ecosystem, but we have a plan B,” referring to its own HarmonyOS operating system.

Asked by SAPO TEK if the Mate 30, which will be released later this month, would be powered by HarmonyOS, as Google recently revealed that Huawei was not allowed to use the operating system on future devices, Walter Ji helped himself. a bit of irony to reply that “what I can assure you is that the Mate 30 will be released and that it will be powered by the Kirin 990. For the rest, we'll see you in Munich…”

Huawei had made its conference that same morning Friday, September 6, to unveil to the world the company's new Kirin 990 processor, in two formats, standard and with 5G support. The conference, led by Huawei CEO Richard Yu, focused entirely on the new graphics processor and peripherals, never mentioning the crisis with the United States, even after being “spurred on” by the IFA organization's opening with the music video “Radio” by German band Rammstein, who talks a little about freedom of expression. But the subject of the crisis really seems taboo in the company's communication, preferring to respond with the launch of new innovative products.

SAPO TEK even tried to push Walter Ji a little bit more about HarmonyOS's current state, and if the company was confident with its operating system, and if it chose to play the "plan B" card it would be able to keep customers with Huawei, and pull them from Android. The executive preferred to point out that there is already some feedback from the devices in Australia and its market region, and according to this preview, 5G and artificial intelligence are making the change and that users want more choice.

The company will therefore, regardless of authorization to use Android, launch different products, some of them with its HarmonyOS. “We are committed to the open market and want to leverage innovation, as witnessed by the Kirin 990 we introduced today,” says Walter Ji as the industry's most powerful chip.

"But we are totally committed to the Android ecosystem, but if we have no other option, we will have to opt for this plan B," adds the executive. But if so, will the company declare "war" on Android and grab market share for itself by removing its own customers from Google's operating system? “I can't talk about it anymore”…

It should be noted that HarmonyOS is intended for smartphones as well as home smart devices, whether they are smart speakers, sensors connected to IoT systems. Little is known about the specific features of the operating system, but Huawei has already mapped out the roadmap for the next two years. This year will be launched what the company calls Huawei Vision, which is basically to introduce the concept of HarmonyOS and how it can be used. This release is designed for modules based on an open source infrastructure.

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