IFA 2019 only officially opened at 10 am today in Berlin, 9 am in Portugal, but in recent days the bustle has been too much to finish the 26 pavilion stands (27 with a new hub for more conferences that opened this year) . Six days of great excitement from 6 to 11 September focus not only on the Berlin Messe, where the main exhibition is held, but extending to the IFA NEXT conferences and Station Berlin, where the exhibitors are now concentrated. professionals and much of electronics, components, OEMs and ODMs. The IFA + Summit convention, on the 8th and 9th, where topics such as quantum computing and AI, datalm and the building of a new reality dominate, and SHIFT Automotive, on September 10 and 11, complete an offer that has become unbeatable and that marks the sector's agenda in the rentrée of the year and preparation for the last quarter of sales.
According to IFA, this year there are 1,939 exhibitors, including manufacturers and brands, occupying 163,900 square meters of floor space, competing directly with other major exhibitions in Europe, such as MWC Barcelona, and CES in the United States, and which Gains more relevance after the "death" of CeBIT that this year no longer takes place. As usual, there are few Portuguese exhibitors, but SAPO TEK promises to look for them all.
Trends marking IFA 2019
Artificial intelligence, voice interfaces and 5G connectivity are the three major trends that span the various areas and exhibitor bets, but the news comes from more mobile phones, more computers, bigger and bigger 8K TVs, smarter, more integrated appliances with a bold design and many gadgets that are designed to solve all your everyday needs, but also to invent solutions for new needs we didn't know existed.
On September 4th and 5th, the brands filled the media days agenda with conferences about their new products, ensuring an influx of journalists interested in getting to know the news, but the pavilions and stands were still far from ready for the general public. Only today can enter the fair.
SAPO TEK has already traveled many kilometers in Berlin, because many of the conferences, interviews and experimentation spaces are out of the fair, and have some of the main news, but there is much more to know, and sometimes the smallest stands. that bring the most revolutionary ideas, even if not all of them can later come to fruition and hit the market.
One of the pavilions worth visiting is Japan, IFA NEXT's first Global Innovation Partner, where startups and Japanese companies will showcase innovative products, focusing on human-machine interfaces, and a lot of robotics.
On the side of major brand exhibitors, Asus was one of the first brands to showcase their news with a new product line for creators, ProArt, and a new version of the ROG Phone II gaming smartphone that features 12 GB of RAM. and 1 TB of storage and promises to reinvent the smartphone gaming experience. TCL also has news that touches the Portuguese market in a special way, and Samsung did not give the expected highlight to Galaxy Fold and smartphones at its conference.
Follow the news coverage of IFA 2019 and peek through the gallery of images that tell a lot of what we've seen this year, in a gallery that will be permanently updated with more photos. In between are gadgets replacing pets, sensors that indicate when it's time to go to the bathroom, and a fall detector that can help seniors live more autonomously but safely.