IFA 2019: Portuguese technology for the conquest of internationalization – Computers

IFA 2019: Portuguese technology for the conquest of internationalization - Computers


It's easy to go looking for Huawei, Samsung, LG, Microsoft, Asus and other major techs that occupied IFA's largest spaces, with eye-popping stands with incredible displays and crowd-attracting devices. But SAPO TEK, as in other years, went looking for some companies with made in PT technology on display at IFA and found four national brands: AirFree, Flama, Meireles and Lemifield, each in different areas. .

Airfree – Air Purifiers

AirFree is a company that specializes in indoor air purifiers, with products on the market since 2005 and with exports to over 50 countries. For this edition of IFA took a new system called Babyair, designed exclusively for baby rooms, due to its design that is at the same time a lamp, projecting on the ceiling shapes like stars and moons, in different colors. According to SAPO TEK Daniel Matias, co-founder of the company founded in Portugal and with an office in Lisbon, revealed that his system can purify the air, destroying fungi and bacteria through its heating system. The concept resembles purifying water through heating, but in this case it is air.

“The air is more pleasant for those with allergies, asthma and other breathing problems,” explains Daniel Matias, daring to put his hand on the device to show that no heat emanated, “but inside the air circulates at 250 degrees”. Operation is simple by simply connecting the device, available in different formats, to the mains. The businessman says that tests on the product show that it destroys 80 to 90% of the fungi and bacteria in the home. While you don't have to be connected in every room of the house, you start with the bedrooms where you sleep, but the company says its customers buy more devices for other parts of the home.

The price of purifiers ranges from 100 to 400 euros and can be found on large surfaces. It should be noted, in the entrepreneur's voice, that this system is the only one on the market that does not require any maintenance or cleaning of filters, with the advantage of being odorless and noise free. About IFA, this is the ninth time that is present and according to the businessman, the client raising has already brought much return to the Portuguese company.

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Daniel Matias
Daniel Matias, co-founder of Airfree.

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Daniel Matias, co-founder of Airfree.

Meireles – Retro Design Stoves

Meireles is an 87 year old company and is represented at IFA by Jorge Meireles, fourth generation member of the founding family. Kitchen equipment, namely stoves, is the main business of the Portuguese company. And it was exactly the launch of the new Monarch brand, a “retro tech” stove, the main reason for traveling to Berlin.

According to the head of the company, "this model is distinguished from all others present at this fair, by presenting two independent top lids, so that you can place plates or platters on top, as well as an oven with two front doors." The company's goal is to bring back the retro style of old stoves, powered by electricity in the case of the oven, and with gas burners. Its more rustic construction is made of cast iron, stainless steel and brass materials.

The company also took other conventional gas / electric or all-electric mix stoves, as well as induction hobs, glass ceramic and electric. Despite being manufacturers of ovens and stoves, the company has in its catalog, under its brand, other appliances such as refrigerators and hoods, although not manufactured by you.

Regarding the market, the company has as Spain its main export market, having grown 55% in sales abroad. France, Germany and Russia are other countries to which it exports. There are also products in your catalog that are sold to customers using your own brand.

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Jorge Meireles, fourth generation member of the founding family of Meireles.

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Jorge Meireles, fourth generation member of the founding family of Meireles.

Flame – Kitchen Robots online connected

In the stand of the Portuguese Flama there are three products that catch the eye: capsule coffee machines, grills and food robots, those that put the ingredients and "already". The company was born in 1979 and all the devices present at IFA were made in Portugal, according to Pedro Campos, the company's senior business manager. Currently many of its products are sold under the protection of other well-known brands in order to make sales in the international market more profitable.

The company highlights the coffee machines due to its demand, but also the food robots on display at IFA, which are connected and controlled via a smartphone app. It is possible to interact with the cookbook, change the temperature and speed. For the IFA, he also brought a similarly connected prototype model, but with a large color touchscreen for those who do not want to touch the phone.

According to Pedro Campos, the company earned in 2018 more than 30 million euros and for this year are in line with the expectations of the goals set.

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Pedro Campos
Pedro Campos, senior business manager at Flama.

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Pedro Campos, senior business manager at Flama.

Lemifield – Premium Cork Design POS

Portugal is known for the cork industry and more and more products are being seen besides corks, such as bags and footwear with the material. But there is also cork in smartphones, and in this case, Lemifield presents its line of cork-lined POS. This is the case of the GO Infinity line, a typical tablet-supported payment terminal with a more exquisite design, which the company wants to put in hotels and any store or service “that are fed up with the usual gray, cold and unsightly systems, they have an innovative model here, ”as Mónica Arteaga, the company's director of marketing, said in an interview with SAPO TEK.

In addition to the design of cork, which becomes a different piece, integrated in a more exquisite shop, the material is waterproof, making it ideal for restoration, for example.

The device went on sale today and IFA was chosen for product development. But the company has made some disclosure in Portugal, highlighting the good acceptance of the idea, says Mónica Arteaga.

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Monica Arteaga, Chief Marketing Officer, Lemifield.

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Monica Arteaga, Chief Marketing Officer, Lemifield.



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