IKEA is preparing to launch an application that will allow customers to purchase products from a distance, while they can see how they will stay in their homes. The new app allows the user to enter the dimensions of the room where they want to install the furniture, to ensure that occupies the space desirable before confirming the purchase.
With this measure, the Swedish company will produce changes in its business model, reducing the need to attract customers to their physical stores and making the buying process easier and more comfortable from home.
In an interview with Reuters, Barbara Martin Coppola, head of IKEA's digital department, said it was "a completely new experience," as the app "combines store experience with online experience."
The company had already launched in 2017 an augmented reality application that allowed customers to see how more than 2,000 items would be in their homes. However, this app did not allow shopping.
The new IKEA app will initially be launched in France and the Netherlands, extending to major markets of the Swedish multinational (including Germany, the United States and China) by the end of the year.