Mark Zuckerberg's social networks continue to deal with cases of privacy breaches, keeping the risk of receiving more large fines. This time it was Instagram that had to deal with irregularities on the part of Hyp3r, an advertising management company that allegedly was collecting massive amounts of public user data, breaking social network rules of conduct, reports Business Insider.
The company reportedly exploited a security hole by collecting millions of posts, as well as Stories, by accessing public user profile data, from biographies to followers. According to what was said, the company did not have access to any private data. At issue is the collection of detailed user profiles, which the company was not authorized to do, in order to generate more personalized advertising campaigns.
Under Facebook rules, partners are specifically prohibited from using automated means to collect data without explicit approval. Business insider reiterates the information that Hyp3r will have supported Facebook's privacy changes, but in “secrecy” will have developed a system to circumvent social network restrictions and collect data.
The company has already commented that its marketing system remains in line with the social network's terms of service and privacy rules. And while claiming it never saw private data, the company had access to Stories within 24 hours of being published.
Facebook has taken steps to nullify Hyp3r's activity by removing it from the list of trusted marketing partners.