Luxury, consumer products and consulting are the sectors with the most reputation in Portugal – The Economic Journal


With the increase in tourism in Portugal, the Portuguese luxury industry has shown an upward trend since 2016. The evolution in the reputation index translates into a rise of 5.7 points compared to the score received about three years ago , with the sector registered as moderate with a score of 69.1, and this year reached 74.8, reveals the study "Top Industries RepScore", Prepared by OnStrategy.

At the ranking of 2019, only two sectors are presented with a classification considered robust, with a score ranging between 70 and 79 points, which are luxury and consumer products. In Portugal, it is estimated that the luxury segment can be worth 5% of GDP.

According to the study, the first three places were completed with the consulting, auditing and legal services sector, which reached a rating of 71.4, after a rise of 2.8 points. Among the moderate sectors were toys (68.8), travel and leisure (61.7), cars (63.1), health and wellness (64), sport and bets (61.7), energy and services ( 61.4), media and telecommunications (60.3) and mobility (60).

Food and beverages, along with technology, recorded the most significant declines in reputation, falling from 73.9 to 69.6 and from 71.6 to 65.1, respectively. In turn, the sectors that remained in vulnerable positions were the financial-insurer, with 54.6 points, financial-banking, with 51.2 points, and construction and engineering, with 47.5 points.

Pedro Tavares, executive director of OnStrategy, reveals that "the Portuguese economy is experiencing a moderate growth cycle," while meeting national and European budget targets, with consumer confidence indices accompanying growth.

The OnStrategy study was prepared in conjunction with more than 40 thousand Portuguese citizens, representing diverse geographic distributions, genres, ages and degrees of formation. According to the CEO, "all these factors contribute to an improvement or maintenance of the reputation indicators of the national activity sectors".



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