Makro strengthens connection with hotel and restaurant entrepreneurs – O Jornal Económico


Makro Portugal is strengthening its relationship with entrepreneurs with their own businesses, giving visibility to hotel and restaurant entrepreneurs.

The wholesale company underlines in a statement that it is continuing a “communication strategy that aims to strengthen the relationship with its customers, own business owners, giving visibility to hotel and restaurant entrepreneurs nationwide, to promote gastronomy in Portugal ”.

Since July, the company has been giving monthly visibility to a hotel and catering business owner in its monthly and video catalog.

“This communication, 100% in line with the brand strategy, which is linked to the fact that it is increasingly being the partner of independent businesses, started about a year ago, initially giving visibility to 'Francisco' (…) . This client Makro is one of the owners of 'Páteo do Petisco' in Cascais, giving face to this communication strategy, which aims to support their own businesses, giving them greater visibility, ”said the statement.

According to this document, Makro has recently started the second phase of this campaign, now involving, in addition to hotel / restaurant customers / entrepreneurs, suppliers and employees.

Sílvia Lopes, Head of Marketing at Makro Portugal, comments that: “Makro continues the path towards giving visibility to Portuguese cuisine and bringing its diversity to the world”.

“We want to strengthen ties with the national gastronomic community, give visibility to hotel and restaurant entrepreneurs, as well as suppliers and employees. They are three fundamental pillars for our business. They all have to be aligned so that we can really make a difference in the Portuguese gastronomic scene. Our goal is to highlight, reinforce and remember these people. We promise many news and surprises throughout the year. We advise you not to miss the next editions ”, recommends this person in charge of Makiro Portugal

In the July edition of the Makro catalog, dedicated to seafood and wine, the highlight, among others, was given to client / businesswoman Rita Chagas, from Restaurante Ribamar, Sesimbra; Algarve's Octopus Makro Premium supplier, Rui Fonseca (founding partner of the company).

The August edition, among others, highlights João Matos, owner of the Hyphen restaurant, located in Cascais; and José Brito e Abreu, producer of micro vegetables.

Makro, a Portuguese subsidiary of the German group Metro, is a company that claims leadership in wholesale distribution and sells mostly food and non-food products.

Makro has been present in Portugal since 1989 and currently has 10 stores in the main economic and urban centers of the country and has about 1,000 employees.

In fiscal year 2017/18 Makro Portugal had revenues of 379 million euros.

Makro's new strategy translates into the company's specialization in the HoReCa channel (Hospitality, Catering, Cafeteria), “having reviewed the entire shopping experience process in its 10 stores nationwide, regarding key factors such as flexibility, quality, price and speed to deliver a personalized service that best fits customer needs. ”

Worldwide, Metro has 24 million customers who can choose between purchasing from a large format store, ordering online and collecting their in-store purchase or using the delivery service.

The company operates in 35 countries and employs over 150,000 people worldwide. In fiscal year 2017/18, Metro generated sales of 36.5 billion euros.

Metro / Makro Cash & Carry operates more than 750 wholesale stores in 25 countries, with annual sales revenue of € 29.5 billion in 2017/18.



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