MED Festival integrates unprecedented movement

MED Festival integrates unprecedented movement

For the first time, the promoters of shows, festivals and events in Portugal are coming together to launch a nationwide initiative. Declaration is the first statement in which to "sign" one must act. The unprecedented movement, presented this morning at the Lisbon City Council, appears in the year of European Green Capital 2020 and aims to challenge the national community to adopt behaviors for a fairer and more balanced society, using digital platforms and their potential mobilizing as main summoning channel.

The national awareness movement for a better world is launched by 15 entities, including Better World (Rock in Rio promoter), Loulé City Council (MED Festival organizer), Sines City Council (FMM Sines promoter) ), Everything is New (NOS Alive promoter), Live Experiences (responsible for EDPCOOLJAZZ and ID NO LIMITS), MOT (RFM SOMNII organizer), Music at Heart (promoter of Galp Beach Party festivals, Super Bock Super Rock, Super Bock in Stock, MEO Sudoeste, Sumol Summer Fest), PEV (promoter of MEO Mares Vivas), Pic Nic (promoter of NOS Primavera Sound), Ritmos (promoter of Vodafone Paredes de Coura), Sounds in Transit and Faro City Council (organizers Festival F), Surprise & Expectation (EDP Vilar de Mouros), APEFE and APORFEST,

now challenging companies and public and private entities from all sectors to join the cause.

To create this “action statement” entities will challenge young leaders from across the country to a workshop that will result in 17 attitudes. These attitudes, based on the UN SDGs (Sustainable Development Goals), will focus on areas as diverse as climate change, diversity, social inclusion, economic development, recycling, and more, all of which comply with the premise of actively contributing to building a better world.

The selection process for these young people will go through three phases. In the first, a survey of quantitative and qualitative methodology with ethnographic validation will be carried out to identify the profiles of young leaders with active voice in their communities. Identified these young people, aged between 16 and 30 years, will be selected about 30, coming from different districts of the country, of different genders, nationalities, social classes and level of education. In a third step, the youth collective then formed will be challenged in a Torke CC methodology Workshop (proven in over 300 workshops in 14 different countries), where they will collaboratively work on developing the “attitudes” based on the SDGs. Young people who want to volunteer to participate in the attitude-setting process can do so via email. [email protected], until January 31st.

The selection of young people, as well as the workshop, will take place next February, with the 17 attitudes being scheduled for early March. It is at this time that the attitudes then defined by the youth collective will be transformed into GIFs, to be used as the digital “signature” of DeclareAção. At the same time a landing page will be launched that will act as a hub for good attitudes, bringing together all the actions that may be implemented by companies, schools, influencers and the general public, shared on social networks and using GIFs and hashtag #DeclareAction.

In 2019, 287 music festivals were held in Portugal alone, with a total of 2.1 million visitors. Alongside this study, Forbes data indicate that 94% of Gen Z say music is very important in their life, while 45% say their favorite artist influences their lifestyle. Already Spotify data reveals that 79% of users believe music allows people to connect with each other and with other cultures. This makes evident the influential and transformative potential of festivals in the local and national communities where they take place, as well as the responsibility to assume a positive attitude and contribute to building a better world.

According to Vitor Aleixo, mayor of Loulé, the promoter of the Festival Med “The municipality of Loulé considers environmental safeguarding and climate action as the greatest responsibility of the 21st century, for the impacts and transverse consequences, both environmentally and This is also a colossal challenge at the local level that must be faced. In this context, with the aim of sensitizing society to behavioral change, the municipality has continued to work on equating all ongoing initiatives and projects with this strategic vision, such as the MED Festival, already distinguished by the “Be it Verde ”and the fact that it received an Iberian Festival Award for the“ Best Contribution to Sustainability ”in the Iberian context. In Loulé, it is considered that the example and commitment to reducing the environmental impact in shows, festivals and events will give voice to a better future! ”

Already Roberta Medina, Better World (Rock in Rio) “We believe in culture, music and entertainment as promoters of society's values, shapers of opinion and behavior and as mobilizers of the country's economy. In addition to making our commitments to building a healthier and fairer society, we want to be multipliers of arms and attitudes. DeclareAção is a call for everyone – people, companies, public entities – who want the same, to take responsibility for the choices we make in our daily lives. ”



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