The publisher has put up for sale 800,000 copies – an exceptional number in times of streaming music – from the album "Mon pays c'est l'amour", the most anticipated of the year in France.
Last Friday, 300,000 physical copies (CD and LP) were sold, an unusual number for the French market on a first day of commercialization, Warner Music France was told by AFP.
Johnny Hallyday was an institution in his country for five decades, filling stadiums to the end of his days. He died on December 5, 2017, at age 74, following cancer.
"The album is already platinum", that is, reached the mark of 100 thousand copies, celebrated on RTL radio the president of Warner, Thierry Chassagne, shortly after leaving for sale the CD and vinyl at midnight of Thursday.
Pre-order orders had already secured that brand, to which were added the first purchases of fans, some of which lined up in stores open for the occasion at dawn.
"I was in the Champs-Élysées in December, it was important to come back, and this time I spent the night in the open, it was the first time in my life that I did something like that," said Edith, 50 , remembering the enormous homage paid to the singer a few days after his death.
To avoid illegal sharing, the record company took drastic measures during the manufacturing phase: all copies were produced in only one factory in Italy and "placed in a very high place so that employees could not open them," according to Chassagne.
The promotional campaign included the participation of the singer's widow, Laeticia Hallyday, in a television newscast of great audience. The artist disowned for the benefit of the companion the children Laura Smet and David Hallyday, fruit of previous unions.