In Portugal, only a third of the population uses the Internet to do their shopping, when the European average is twice this value. In addition, the preference goes to foreign stores. Companies have to adjust to reality.
The "repairs" are from Rangel Logistics Solutions, presented during the 2nd International Conference "Business on the Way", promoted by AEP in Porto. "National companies must adjust to the reality of today's ecommerce, a market that in 2017 represented sales volume of 2 billion euros worldwide and is expected to rise to 4.6 billion euros in 2021" , said Nuno Rangel.
For the CEO of the logistics company, the most critical ecommerce indicator for Portuguese companies will be the high trade cross border, since 85% of consumers make their purchases online outside borders.
"This is the potential that exists for the Portuguese business community. It is essential that national companies adjust to this reality and develop an ecommerce strategy that includes a fast and efficient logistics component, as this is what the online customer is increasingly demanding – price and speed in delivering the product, "he said. conference.
The 2nd BOW International Conference was held on November 29 at the AEP headquarters in Leça da Palmeira, and addressed the development of the digital economy and the new internationalization opportunities that the extremely complex and dynamic digital ecosystem presents to companies.