Netflix has recently published its latest report. The document, for the first quarter of 2019, is the first since the latest rise in subscription prices and news that both Disney and Apple are preparing to compete in the market segment in which it operates. However, none of this seems to shake the popularity of the platform. By 2018, by this time, the company had a base of 125 million subscribers. A year later, the service already has 148 million, of which 9.6 were added during January, February and March – the most optimistic estimates pointed to a growth of 8.9 million.
The company took advantage of the good news to announce that it will test a new feature on the platform already in the second quarter of the year. Between April, May and June, weekly lists will be released with the most viewed content in the previous seven days. The system will be tested in the UK but the company will make a decision about the expansion and continuity of this functionality based on the success of this test. Netflix believes that these lists will make it easier for users to select content.
In light of this announcement, the company also revealed the number of views that some of its contents registered in January. Umbrella Academy, for example, recorded 45 million views, while the documentary about the Fyre music festival recorded 20 million. The film Triple Frontier, which features Ben Affleck in the cast, was seen 52 million times.
Finally, the company also expressed its views on the new competitors. According to the company itself, these new services should not "affect growth" of Netflix because "the transition from linear to on demand is a massive phenomenon" and because there are differences in the provision of the services contemplated. "We believe we will continue to grow as we invest more in content and in improving our service and as consumers continue to migrate from cable to other forms of consumption.