Netflix has completely transformed the landscape of television and film since it began programming original content in 2013.
In cinema, the strategy has been erratic: in addition to facing the resistance of traditional moviegoers, since theaters do not abdicate the reduction or even the end of their exclusivity period, more ambitious titles like "Bright" with Will Smith and Joel Edgerton's War Machine with Brad Pitt and The Outsider with Jared Leto did not bring the same credibility to the streaming platform as "House of Cards," "Stranger Things," or "The Crown".
Recently this situation began to change thanks to Alfonso Cuarón's "Roma", Golden Lion at the Venice Film Festival, who may be his first to win the Oscar for Best Picture, and "The Ballad of Buster Scruggs" by his brothers Coen, and "Bird Box" with Sandra Bullock, who had a limited exclusive release in theaters.
Now, Netflix's top filmmaker has promised a "cinematic offensive" for 2019.
In a profile for The New York Times, Scott Stuber revealed that the platform will focus on two directions: it will launch approximately 20 original films with budgets ranging from 20 million to 200 million dollars and still 35 independent productions under 20 million.
To these 55 films are joined documentaries and animation, with a total of around 90 original titles.
By comparison, the six traditional Hollywood studios distribute between 150 and 175 films a year and one of the most prolific, Universal is about 30.
For this offensive, Netflix will feature directors Martin Scorsese, Steven Soderbergh, Guillermo del Toro and Michael Bay, as well as stars of the caliber of Robert De Niro, Ben Affleck, Ryan Reynolds and Dwayne Johnson.