In a study by the Observer Cetelem on ecommerce in Portugal, only 30% say that they believe that online stores protect their data and do not share it without authorization, while 35% say they know their data is used for commercial purposes.
Lisbonians are the most confident in personal data protection (39%), while the less confident respondents seem to be the ones in the Porto region (23%).
When asked about online fraud, 40% admit to fearing possible situations, while 30% say they are comfortable making online payments. In a more detailed analysis by the regions of the country, it is possible to observe that the respondents in the North region (43%) are more afraid of these situations, followed by the people of Lisbon (41%).
In a detailed analysis of the knowledge of online expressions and online shopping, respondents who have made online purchases in the last year seem to have a greater literacy about these same expressions, showing greater knowledge of concepts such as "cookies" (93%); "https: //" (92%); "virtual reality" (84%) and "Artificial Intelligence" (79%).
By regions, most expressions related to the web and ecommerce are better known in Lisbon, such as cookies (57%), marketplaces (43%), hashtag (41%) and web analytics (36%). The exceptions are "https: //" (55%), "virtual reality" (58%) and "artificial intelligence" (54%), which are better known by most respondents in the Centro area.