CustoJusto.pt will join the Portuguese Red Cross (CVP), as part of its 10th anniversary, with the "Highlight is give and take" campaign, which will support its three Temporary Shelters, one of them in Tavira.
Any advertiser can participate simply and quickly in this campaign by buying a spotlight for an ad to be inserted into the digital platform: 50% of net revenue will be donated to the CVP.
In addition, for every thousand new ads published, CustoJusto.pt offers the direct value of five euros.
In this way, the Portuguese who announce in CustoJusto.pt, which marks their 10th anniversary or place prominent advertisements, will contribute to improving the living conditions of these children and youngsters from December 5 to 25.
Each affiliated ad will receive a distinctive seal that will identify all supportive participants.
The Red Cross Temporary Shelters host about 60 children and young people up to the age of 18, located in Póvoa de Varzim, Vale de Cambra and Tavira.
"Through this campaign, we aim to help fill some of the daily necessities of these centers and also improve the living conditions of these children and young people, equipping the facilities with some equipment," said Pedro Furtado, director of CustoJusto .pt.
"It is with great satisfaction that the Portuguese Red Cross (CVP) joins this Christmas to CustoJusto.pt to develop a solidarity campaign. In 2017, about 65 children and young people who were at risk were welcomed by the CVP in these three reception centers, where in addition to their basic needs, all socio-educational support and the promotion of their rights were given. We thank the Portuguese for their help, because their help will make a difference in the lives of these children, "said Francisco George, president of the Portuguese Red Cross.