Spotify forced to ban too scary ad for younger audience – Multimedia

Spotify forced to ban too scary ad for younger audience - Multimedia


The Advertising Regulatory Authority in the UK accuses Spotify's publicity campaign on YouTube of being inappropriate for children.

The announcement of the streaming platform shows several young people in different settings listening to the song "Havana" by Camila Cabello, which also wakes up a scary doll that, in the style of horror movies, comes up unexpectedly whenever the track is played.

At the end the phrase "killer songs you can not resist" appears, which can be translated either as "killer songs you can not resist" or, in a more informal version, as "spectacular songs you can not resist."

Thus, the Advertising Regulatory Authority in the United Kingdom (ASA) found that the violence implied in the advertisement, music, character reactions and abrupt ways as the puppet appeared were factors that would scare the most young, news to the BBC.

The regulator also said that the ad, available on YouTube in June this year, does not make it clear that it is a parody and not a horror movie trailer and also points out the detail of it appearing before content related to a suitable game for users 10 years of age or older.

Spotify defended itself by stating that while the ad had some horror-like footage, it had no blood or violence and that 73% of the channel audience the ad appeared in was between the ages of 18 and 44.

In a statement, the streaming platform said it acknowledged ASA's decision and regretted any problem the advertisement might have caused the complainants. The company also made sure to pay attention to "ASA's guidelines for effective and appropriate targeting of advertising campaigns."



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