Thirty Portuguese fashion brands gathered in Paris this month – The Economic Journal


About 30 Portuguese fashion brands will gather in Paris from June 18 to 20, during the Men's Fashion Week of the French capital, in an initiative of some associations in the sector.

Showcase Moda Portugal, an initiative promoted by the Center for Textile Intelligence (CENIT) and the National Association of Industries and Apparel and Confection (ANIVEC), in partnership with sector associations linked to the fashion universe, "intends to promote in an innovative, in line with international best practices, not only the 'Made in Portugal' [feito em Portugal], but also trademarks and design with national signature, "the organization said in a statement released today.

The initiative, which was held for the first time in 2017, will "present to the specialized public the proposals for the spring / summer 2020 season of designers, industrial brands, footwear and jewelery in a space of sharing with the Portuguese lifestyle.

The organization stresses that it is an initiative "unprecedented in the national associative panorama, because it will welcome in the same space and in the same international promotional action, the collaborative presence of sectoral associations ANIVEC, APICCAPS (Associação Portuguesa Ind. Footwear Components Articles Pele Sucedaneos) and AORP (Association of Jewelery and Watchmaking of Portugal), as well as the organizations ModaLisboa and Portugal Fashion ".

In this second edition of Showcase Moda Portugal, curated by the director of ModaLisboa, Eduarda Abbondanza, there are clothing brands such as Baccus, Frenken, Impetus, Enimigo, Maria by Fifty and Unilopes, accessories and lifestyle like Aalmavina, Branco_Chá, Rita GT , Thomas Mendonça, Vandoma and Westmister, of footwear such as As Portuguesas, Undandy and Wolf and Son.

The fashion of author will be represented by creators such as Constança Entrudo, David Catalán, Hugo Costa, Inês Torcato, Kolovrat and Luís Carvalho.

The organization of Showcase Moda Portugal recalls that the clothing sector in Portugal "represents 3.1 billion euros per year of exports and employs around 90 thousand people." "Together, clothing, footwear and jewelery / jewelery are responsible for 5.1 billion euros of exports and more than 140 thousand workers," he says.

The initiative is co-financed by the European Regional Development Fund through the Operational Program for Competitiveness and Internationalization of Portugal 2020.



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