The publisher, Primary Wave Music Publishing announced on Monday, May 20, an agreement with the heirs of the singer, who died in 2012, in which he acquired 50% of his assets, including the rights to his music, films and derivative products.
"Thanks to the worldwide prestige of Primary Wave and its network of contacts, this association will bring the artistic talent and integrity of Whitney's legacy to the stratosphere" with all that " [ela] has left us to enjoy it all our lives, "said Pat Houston, sister-in-law and administrator of the singer's heritage.
"Before his death, there were many negative comments around his name, not just about music," he told The New York Times. "People have forgotten how fantastic she was. They let all of her personal problems prevail over what they loved at first," he added.
Pat Houston explained to the newspaper that organizing a tour with a hologram of the singer is a priority for this association, although agreements can later be reached on derivatives and perhaps a Broadway show.
"Whitney Houston is a unique artist whose voice accompanies people's lives," said Lawrence Mestel, director of Primary Wave.